Social media has become a huge part of the way fans interact with PGA TOUR players. For the first time ever, that interaction is moving inside the ropes at the Hyundai Tournament of Champions.
Through Dec. 30, fans can vote for who they want to see paired with defending champion Dustin Johnson for Round 1 of the Hyundai Tournament of Champions. The candidates are Adam Scott, Matt Kuchar and Brandt Snedeker, each of whom won twice on the PGA TOUR in 2013.
“Hopefully this is just the start of getting fans really engaged,” said Steve Shannon, vice president of marketing for Hyundai Motors America. “This is the way people communicate these days and it’s perfectly in line with the way people are using social media.”
To cast a vote, fans can simply send a tweet containing thehashtag #VoteScott, #VoteKuchar or #VoteSneds. Votes are aggregated and counted in the PGA TOUR’s Social Hub.
“We know that people have an appetite for golf content 365 days a year,” Shannon said. “Plus, with the smaller field made up of nothing but champions, this is just another way to add to the uniqueness of this event.”
The candidates
Adam Scott
PGA TOUR wins: 10
2013 Driving Distance: 297.8 yards
Career Scoring Average: 70.05
Scoring Average when paired with Dustin Johnson (18 rounds): 70.17
Dustin Johnson’s scoring average when paired with Scott: 70.50
Brandt Snedeker
PGA TOUR wins: 6
2013 driving distance: 281.3
Career scoring average: 70.12
Scoring average when paired with Dustin Johnson (7 rounds): 70.57
Dustin Johnson’s scoring average when paired with Snedeker: 69.86
Matt Kuchar
PGA TOUR wins: 6
2013 driving distance: 284.9
Career scoring average: 70.52
Scoring average when paired with Dustin Johnson (12 rounds): 70.50
Dustin Johnson’s scoring average when paired with Kuchar: 70.91
0 comments:
Post a Comment